Highlight: 40 % increase in sample size/Third party audits for field & audio recordings
2017
Research Agency - Nielsen India
Sample Size: 235000
Reporting: 28 States / 95 Towns
Highlight: DS CAPI for interviews/GPS Tracking introduced/100% elimination of the paper & pencil method of conducting survey/Introduction of audio recordings for greater scrutiny
2013
Research Agency - Hansa Research Group
Sample Size: 262000
Reporting: 22 States / 91 Towns
2012
Research Agency - Hansa Research Group
Sample Size: 261000
Reporting: 22 States / 91 Towns
Highlight: NCCS introduced, RSCI formed as a joint partnership alongwith Audit Bureau of Circulation (ABC), to undertake joint readership studies
2011
Research Agency - Hansa Research Group
Sample Size: 252000
Reporting: 22 States / 91 Towns
Highlight: Quarterly reporting
2010
Research Agency - Hansa Research Group
Sample Size: 260000
Reporting: 22 States / 91 Towns
2007
Research Agency - Hansa Research Group
Sample Size: 250000
Reporting: 22 States / 82 Towns
2006
Research Agency - Hansa Research Group
Sample Size: 237000
Reporting: 22 States / 40 Towns
2005
Research Agency - Hansa Research Group
Sample Size: 215000
Reporting: 22 States / 40 Towns
Highlight: Riders introduced
2003
Research Agency - NFO MBL
Sample Size: 214000
Reporting: 22 States
Highlight: IRS again!
2002
Research Agency - ORG MARG
Sample Size: 214000
Reporting: 19 States / 28 Towns
Highlight: IRS again!
2001
Research Agency - ORG MARG
Sample Size: 214000
Reporting: 19 States / 23 Towns
Highlight: Renamed IMMS (Indian Media & Market Studies)
2000
Research Agency - ORG MARG
Sample Size: 214000
Reporting: 19 States / 23 Towns
1999
Research Agency - ORG MARG
Sample Size: 210000
Reporting: 19 States / 23 Towns
Highlight: Half yearly reporting
1998
Research Agency - ORG MARG
Sample Size: 160000
Reporting: 18 States / 23 Towns
Highlight: First IRS Report covering both rural and urban India - updated once a year
