About MRUC
Media Research Users Council India (MRUC India) is a registered not-for-profit industry body in existence since 1994. The Council is committed towards producing research studies that help organisations build credible business models.


  • To conduct research/surveys for readership, viewership and listenership of various media for advertising.

  • To maintain and propagate highest possible standards of integrity, fairness and reliability in media research.

  • To ensure that its output is not misused to convey a misleading impression by or to any party.

  • To develop and disseminate software and other methods of handling media research and other data.

  • To represent, protect, inform and guide members of the Council on matters relating to media research.

  • To provide a forum for discussion and resolution of disputes and/or issues relating to media research.