About Media Research Users Council

Media Research Users Council (MRUC) is a registered not-for-profit industry body in existence since 1994. The Council is committed towards producing research studies that help organisations build credible business models.

The purpose behind the formation of MRUC was to identify the need gaps in media research and provide pertinent solutions by adopting global standards in research techniques while maintaining integrity, fairness, and reliability of the data. Its aim is to provide periodical research to capture frequent and rapid changes in media consumption.

Rich History and Heritage

The Council has produced many studies and many firsts which won the trust of the industry. The Indian Readership Survey (the world’s largest continuous study and the currency for print media), Indian Outdoor Survey (the first ever measurement system on outdoor media), Indian Listenership Track (a day after recall study on radio listenership) are few examples.

MRUC has enjoyed a legacy in media measurement where no other body or organisation has produced the depth of media studies over a period of two decades.


Board of Governors

  • Pratap Pawar

    Pratap Pawar

    MRUC Chairman
    Chairman, Sakal Media
  • Shashi Sinha

    Shashi Sinha

    MRUC Vice Chairman
    CEO, IPG Mediabrands

Case Studies

EENADU - Greater Hyderabad
IRS Reports
Understanding Uttar Pradesh
IRS Reports
IRS Results 2014
IRS Reports

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