Media Personality Fit (MPF) is a new study from MRUC catering to the industry’s long yearning for a comprehensive, inclusive and a far more effective market segmentation tool for marketers.
MPF provides an understanding of the consumer’s attitude towards self and media vehicle through a host of information areas such as media consumption, ownership of products/durables, demographics data, psychographics, lifestyle indicators, etc.
Purpose of the study
To better discriminate the consumers beyond the standard NCCS and affluence measures through an understanding of their attitude.
Assess the fit between media vehicle and consumer typology.
Derive media vehicle imagery and consumer self-imagery.
Analyse users versus non-users of specific brands.