Media Personality Fit (MPF)

Media Personality Fit (MPF) is a new study from MRUC catering to the industry’s long yearning for a comprehensive, inclusive and a far more effective market segmentation tool for marketers.

It is a study that provides an understanding of the consumer’s attitude towards self and media vehicle through a host of information areas such as media consumption, ownership of products/durables, demographics data, psychographics, lifestyle indicators, etc.

Purpose of the study

  • To better discriminate the consumers beyond the standard NCCS and affluence measures through an understanding of their attitude
  • Assess the fit between media vehicle and consumer typology
  • Derive media vehicle imagery and consumer self-imagery
  • Analyse users versus non-users of specific brands