Media Research Users Council (MRUC) is a registered not-for-profit industry body - in existence since 1994. The Council is committed towards producing research studies that help organisations build credible business models.
The purpose behind the formation of MRUC was to identify the need gaps in media research and provide pertinent solutions by adopting global standards in research techniques while maintaining integrity, fairness and reliability of the data. It's aim is to provide periodical research to capture frequent and rapid changes in media consumption.
The Council has produced many studies and many firsts which won the trust of the industry. The Indian Readership Survey (the world’s largest continuous study and the currency for print media), Indian Outdoor Survey (the first ever measurement system on outdoor media), Indian Listenership Track (a day after recall study on radio listenership) are few examples.
MRUC has enjoyed a legacy in media measurement where no other body or organisation has produced the depth of media studies over a period of two decades.
The genesis of independent media research took place at an informal meeting in the early 90’s between Mohini Bhullar, Marketing Director (India Today), Brahm Vasudeva, CEO Hawkins Co., and myself, representing the 3 user arms of print audience measurement...
MRUC has done tremendously well ever since it was formed in the early 90s. Its work in media research has helped its member companies develop credible business models and find solutions that trigger growth. I would like to thank the Founding Members....
By the late 80’s the media scene in India had grown complex and clients and their ad agencies felt the need for robust data on all media to arrive at a quantifiable assessment of their media plans. This prompted the getting together....
MRUC, the brainchild of dedicated and purposeful industry stalwarts, is an organization tagged with credibility of the highest order. Holding huge reserves of quality research in its domain, puts the Council in an enviable position....
One of the most challenging things for the MRUC Board and the technical team is to provide a currency, which is acceptable to all constituents of the media industry. I have no doubt on the integrity and sincerity of the MRUC team that works with a purpose and a clear target to provide robust data to its members.
The constitution of the MRUC to provide credible, timely, unbiased, cost effective and low-cost media research to the users as laid out by the founding members was a powerful statement of intent in an industry that badly needed it and attracted me to join the cause.....
Mr Brahm Vasudeva asked me, sometime in 1994, to help form the Readership Research Users Council, as it was first called. My agreement was immediate. The cause was clear – the need for continuous ....
The MRUC has tirelessly pursued its objective of promoting and providing objective,state of the art media research for the benefit of its users. It has done this largely with the help of selfless ....
The MRUC was formed in to make periodic research available to its constituents comprising of all the stakeholders in the advertising industry – the media, the advertisers and advertising agencies.....
Being invited by MRUC to ratify the IRS field briefing and accompany them on ground, was a privilege. The field force’s training adherence to the rules and regulations and their understanding....
The MRUC was formed in to make periodic research available to its constituents comprising of all the stakeholders in the advertising industry – the media, the advertisers and advertising agencies.....
“Over two decades ago, the Media Research User Council was formed in order to generate information through unbiased research, that’s accurate, timely, consistent, economical, actionable and, above all, effective. To this end, the council has served the industry......
Media Research Users' Council has successfully measured the readership and viewership trends of a country as vast and complex as India. Run and managed by experts in publishing, advertising and television industries, the unique concept is that this not for profit......
During my tenure, MRUC took some very decisive steps towards revamping the entire readership measurement space . It was a generational leap of sorts with latest CAPI technology being used, enhanced security measures at all levels , enhanced samples, etc.
MRUC is a pioneer body in Media Research and has done a splendid job in creating the world’s largest print readership survey. This survey has now become the currency over the years and is used.
MRUC has played a pivotal role in media research over the years. While it has become synonymous with its flagship product IRS, MRUC has been working behind the scenes to broadbase its offering
MRUC has enjoyed a legacy where no other industry body in the country has produced the depth of media studies on a continuos basis for more than two decades. Led by stalwarts from the media,
“MRUC over the years has been at the forefront of leading cutting edge marketing research for the entire industry. Over the last 2 decades, the IRS has been used by all industry stakeholders from agencies,
“The Indian Readership Survey has been the lifeline of media planning in India for more than 2 decades. From readership to other media habits to product consumption to durable ownership, IRS offers a wealth of data which forms the foundation...