Guidelines & policies are laid down for the conduct of the day-to-day business of the Council. Committees have been formed for running the business of the Council and the Heads of Committees are responsible for the respective function:

• Finance Committee – To look into the finance and administration matters of the Council
  
• Marketing Committee – To fairly price all the Research and to aid the Secretariat in promoting the use of all MRUC Research as media and marketing tool
  
• Technical Committee - Under the Board’s instructions, the Technical Committee represented by senior professionals with marketing and media planning expertise, determine the frequency and needs for research through interactive meetings with a cross section of users among media, media agencies and advertisers. The research is hence commissioned by users under the aegis of MRUC
  
• Steering Committee – Comprises of the Chairman & Vice Chairman of the Board, Chairman of the Technical Committee, representatives from the Finance & Marketing Committees and the Board Resource on each project. The Steering Committee meets often to provide direction to the Projects and the Council.