|
For the IRS 2008 R2 an annual sample size of 2.55 Lakhs was covered - spread equally over two rounds. A total of 1407 towns and 3390 villages were surveyed. Being a continuous survey, the reporting takes place every six months based on a Moving Annual Total. The data represents the fieldwork during the full year July 2007 - Jun 2008, the mid-point of the survey being Jan 1 2008.
Demographics Table all figs in '000s
| Est. Individuals |
800429 |
824288 |
842905
|
| Est HHs |
212762 |
217749 |
222911
|
| Sex |
|
|
|
| Male |
412230 |
423237 |
432458
|
| Female |
388199 |
401051 |
410447
|
|
Media % reach
| Est. Individuals ('000s) |
800429 |
824288 |
842905 |
| Press |
38.7 |
38.3 |
38.3 |
| TV |
54.7 |
55.1 |
55.4 |
| Satellite |
28.8 |
31.0 |
34.1 |
| Radio |
19.3 |
19.7 |
21.4 |
| FM Radio |
10.6 |
11.8 |
13.3 |
| Cinema |
10.8 |
10.2 |
9.9 |
| Internet |
1.5 |
1.6 |
1.7
|
| |
|
|
|
| Est. Individuals ('000s) |
246294 |
256550 |
264195 |
| Press |
58.7 |
57.5 |
56.7 |
| TV |
78.8 |
79.3 |
80.7 |
| Satellite |
55.1 |
57.6 |
62.8 |
| Radio |
21.2 |
22.5 |
24.3 |
| FM Radio |
15.8 |
17.9 |
19.3 |
| Cinema |
17.7 |
17.4 |
16.8 |
| Internet |
4.3 |
4.5 |
4.8 |
| |
|
|
|
| Est. Individuals ('000s) |
554135 |
567738 |
578710 |
| Press |
29.9 |
29.7 |
29.9 |
| TV |
44.0 |
44.1 |
43.9 |
| Satellite |
17.1 |
18.9 |
21.0 |
| Radio |
18.4 |
18.5 |
20.1 |
| Cinema |
7.8 |
6.9 |
6.7 |
| Internet |
0.3 |
0.3 |
0.3 |
|
|
