A new market evaluation tool from IRS, much sharper than SEC
It's time you went beyond the old MHI and SEC terminology, for they do not always classify households sharply in terms of its consumption patterns. The new market evaluation tool, the Household Potential Index - HPI, provides the marketing and advertising fraternity with a tool that classifies households based on prosperity. With this in hand, you can develop better strategies for targeting, profiling and market sizing.