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Micro-target your audience, right down to the ward level
With micro-marketing and geo-demographics gaining ground in India, there is often a need to map an area of a town for sales and profile/affluence determinants. iLAP - IRS Local Area Potential, the latest product from IRS profiles areas within a city based on various demographic & lifestyle variables. A city like Mumbai will be split into 45-50 areas; Delhi into 35-40 areas and profiles for each of these areas can be studied. With this amazing tool, you can compare Juhu, Colaba and Bandra in Mumbai or G K I, G K 2 and R K Puram in Delhi.
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| Date and Time: 28-Mar-2005 01:51:24 PM |
| Area: K-Badli, Pahladpur Bangar, Bawana, Kanjhawala |
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All |
| Unweighted Sample |
251 |
| Est Household('000' s) |
113 |
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| Avg SEC |
3.7 |
| SEC A |
9.1 |
| SEC B |
13.8 |
| SEC C |
32.3 |
| SEC D/E |
44.8 |
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| Avg Durables (INR) |
47244 |
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| Cable & Satelite Connection |
23.2 |
| Telephone |
20.6 |
| Television |
81.4 |
| Referigerator |
38.8 |
| Two Wheeler |
22.4 |
| Washing Machine |
14.7 |
| Automobiles |
4.7 |
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