Media Research Users Council - Indian Listenership Track

Indian Listenership Track - Methodology

Coverage - Mumbai, Delhi & Kolkata
Methodology – Day After Recall
Audience - All Adults, 12 + years across SECs
Fieldwork - 10 weeks in each wave, Four waves in each year
Sample Size - 4500 in each metro in each wave
Effective coverage - 2000 YDL in each wave
Reporting & Formats – Quarterly reports on advanced planning software

Systematic Random sampling method used.
Starting Points selected using electoral rolls.
Quotas maintained by SEC to have equal representation from All SEC
Appropriate weighting done to correct the bias

ILT - Information Areas

Listing Questionnaire

SEC
Consumer durables-ownership & Intentions to purchase
Presence of radio in the household
Ownership of radio sets with/without FM capability
MHI

Main Questionnaire

Place of listening to the radio most often
Awareness of radio stations
Stations listened to in the last one week
Stations listened yesterday
Usage of other media by time slots
Listenership of radio stations by quarter hours
Internet Section

Registered User

Research

Indian Readership Survey

India Listenership Track

Methodology

Highlights

Indian Outdoor Survey