Table 1

• Radio Listenership as determined by Yesterday Listeners has gone up in Mumbai marginally
• But there is an increase in the trend of Listening to Radio as evidenced by increase in Listenership ‘In Last 3 days’ and ‘In last 7 days’.

Delhi again has registered a 9% growth, adding 5.1 lakh listeners

Table 2

• Reach of Radio (Yesterday Listeners) has gone up marginally in Mumbai over 2005, adding about 18 lakh listeners
• Audiences seem to be giving a better ear to listening over the Weekend than on a Weekday. The growth in Weekend Audience is three times the growth in Weekday audience

• Reach of Radio in Delhi has grown by 9% adding about 5 lakh listeners in 2006 Wave 1
• Here again Radio has a slightly better listenership over the Weekend as compared to Weekday

Table 3

Heartening for Radio. Listeners listening to Radio all 7 days in a week has gone up from 22% to 25%, an 18% growth, adding 5.75 lac individuals

• Delhi continues to maintain its all 7-days listenership base, with a marginal 4% growth.
• Delhi has witnessed a better growth in the 6-days a week segment.

Table 4

The number of stations listened to has gone up in both Mumbai and Delhi. Delhi continues to be ahead of Mumbai in this respect.

Table 5

• The growth in Radio One reflects the change in programming. It has achieved a 19% reach in this wave as compared to a 6% reach in 2005
• AIR FM 100.7 has also more than doubled it’s reach, growing by 124%
• Red FM also registers an impressive growth of 64%
• Nevertheless Radio Mirchi continues to retain its position by increasing its reach from 43% in 2005 to 44.4% in 2006

• Red FM with an 84% growth has increased its reach to 35% in Delhi.
• AIR FM 100.7 again impresses in Delhi increasing its reach from 11.5% to 20.2%
• Radio Mirchi again retains its position with a 74% reach amongst Yesterday listeners