This agreement represents the complete agreement concerning this license between the parties and supersedes all prior agreements and representations between them.
The Licensor hereby grants license to the Licensee to use the Licensed Software for the License Period.
It is Agreed, Confirmed and Declared that the license to use the Licensed Software are at all times, subject to the following terms and conditions agreed upon between the Licensee and the Licensor that:
The Licensee shall use the said software entirely at his/her/its own risks and that the Licensor shall under no circumstances be liable for any losses or damage including the following (whether such losses were foreseen, foreseeable, known or otherwise):
In the event the Licensee either directly or through any sister concern, association, agent, assign or through any person claiming through or under the Licensee or through any other third party does any of the following acts then in that event the Licensee shall pay the Licensor a sum of two times the subscription amount as Liquidated damages. Both the parties herein agree that the said amount of damages would be suffered by the Licensor on account of the said breach and the said amount is a genuine pre-estimate of damages.
Without prejudice to whatever is stated hereinabove, during the continuation of this Agreement and thereafter, the Licensee shall indemnify and keep indemnified the Licensor and the Surveyor against any loss/damage/ costs/ consequence/ claim that would be suffered or is suffered due to any improper, incorrect or impermissible use of the IRS, whether in whole or in part, whether direct or indirect by the Licensee or his agents/servants/subordinates/clients.
This Agreement may be amended only by a written Agreement
This Agreement and its Terms and Conditions shall be governed by and construed in accordance with Indian law.
Any forbearance or delay by the Licensor in enforcing any provisions of these terms and conditions of this Agreement or any of its rights under this Agreement shall not be construed as a waiver of such provision/s or its rights thereafter to enforce the same.
The Licensor may, in their sole discretion, interalia in the following cases terminate this Agreement:
The Licensor’s performance under this Agreement is subject to interruption and delay due to causes beyond its reasonable control such as acts of God, acts of any Government, war or other hostility, civil disorder, the elements, fire, explosion, power failure, failure of the Internet and other networks beyond the control of the Licensor, equipment failure, industrial or labour dispute, inability to obtain essential supplies and the like.
The IRS is a collaborative study serving the research needs of the members of the MRUC. As such, it is desirable that the IRS data is used responsibly by all the member-subscribers and hence the need for a self-regulating code for use of the IRS data.The Code is to be read along with the IRS End Users License Agreement released with IRS 2017 which is binding on all Subscribers. The Code for self-regulation is to provide for
The IRS 2017 data is licensed to the IRS Subscriber for a period of two years and as such the IRS data can only be used by registered subscribers of the data. MRUC retains the right to initiate legal action against any access or unauthorised use of the data by non-subscribers and any unauthorised sharing of the data by any subscriber.
a) Comparisons with previous rounds
The IRS 2017 report is based on a research which has been independently conducted and not in continuation of any previous research, with modifications in sample size, methodology and reporting such as -
As such the IRS 2017 data does not lend itself to comparison between the IRS 2017 report and any previous rounds of the IRS.Per se the Subscriber may not compare the IRS 2017 data with any previous IRS rounds.
b) Use of IRS 2017 data in publicity and promotions
In all cases of publicity/promotion, hoardings or communication in any other form, where Readership / Listenership / Viewership data may be compared with two or more publications/radio stations / TV channels / any other media,users should abide by the following protocol:
The applicable parameter/s along with the specific geographical area (City, State, Country) must be clearly mentioned (in the same font size as the headline) in the publicity material.
c) Variant readership
Any violation under this Code by any subscriber/member/user, will be adjudicated by a Disciplinary Committee (DisCom) constituted by the MRUC.
Readership for Daily Newspapers is now reported by the following metrics-
All estimates based on a sample survey are subject to ‘sample variation’. However tightly controlled, the results from one sample of people will differ somewhat from another sample of people drawn in exactly the same way. Any characteristic (e.g. % owning a cell phone, % reading a newspaper etc.) observed in any sample survey or sample surveys conducted at two different time periods, could show different results. These observed differences can be of two types:
a) Real change has occurred in the characteristic being measured. Such as cell phone ownership may have gone up.
b) No real change has actually happened, but the survey shows some differences. Obviously, there is no issue in the first case. Let us now focus on the second case. The observed differences can be due to many reasons. These can be classified into three broad groups:
Our objective, is to
The level of sampling variation (Margin of Error) is what the survey designers have agreed to accept (indicated by the survey’s reporting standard) for any survey estimate. The IRS reporting standards define that the estimates be reported within 20% Margin of Error at 90% confidence level for an incidence of 10%. Let’s explain a few related and important points on this:
Please refer below few examples for better clarity:
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