Indian Readership Survey (IRS) is the definitive source for profiling information in India, and is used by advertisers, media houses and agencies and organisations, including the Government.
The Key information areas covered:
- Readership of print publications for a wide range of local, regional, and national newspapers and magazines.
- Reach and consumption of other media - Television, Radio, Digital and Cinema.
- Demographic profiling.
- Consumer Durable Ownership and FMCG Usage.
IRS 2013 covered a sample of more than 235,000 households, across India. The sample was spread across Urban India (160,000 households) and Rural India (75,000 households).