IRS Reports

Media Report

Print

Publications Read (around 533 publications - newspapers and magazines covered in IRS)
Newspapers read
Languages read
Magazines read
Frequency of publication read
Source of obtaining last copy
Time spent on Newspaper / Magazine during weekdays
Time spent on Newspapers / Magazine during holidays/Sundays
How much of the issue read (in %)
Sections of the main newspaper read yesterday

Radio

Radio listnership
Radio Freq.-No. of days in a week
Radio Place of Listenership
Instrument used to listen Radio
Daypart Listenership –Working Days
Daypart Listenership-Sundays/Holidays
Radio Time Spent-Working Days
Radio Time Spent-Sundays/Holidays

TV

Television watched
TV Freq.-No. of days in a week
TV Place of viewing
Daypart Viewership-Working Days
Daypart Viewership-Sundays/Holidays
TV Time Spent-Working Days
TV Time Spent-Sundays/Holidays

Internet

Activities on internet
No. of mobile phone handset used
Internet accessed
Frequency of internet usage
Place of internet access
Device used for internet access
Time spent on internet – Weekdays
Time Spent on Internet – Sunday/Holidays

Cinema

Watched movie in cinema hall
Frequency of visiting cinema hall
Language of movie in cinema

Sector Linkage Report

TV Report

Television Watched in last 1 month
Television watched in last 7 days
Television watched yesterday
Frequency of watching television
Place of watching TV (urban)
Place of watching TV (Rural)
Avg time spent watching TV on weekday
Avg time spent watching TV on holiday/Sunday
Daypart – Television viewing (Mon to Sat)
Daypart – Television viewing (sun/holiday)
TV programme genre
Most watched channels
Channels Reported in IRS)

Radio Report

Radio listened to in the last 7 days.
Radio listened to yesterday
Frequency of listening to radio.
Place of listening radio.
Time spent listening to radio on weekday
Time spent listening to radio on Sunday or holidays.
Radio stations listened to in the last one month.
Radio Stations listened to - Last 1 week, yesterday, ever
Daypart of radio listening during working days
Daypart listenership on Sunday or holidays

Telecom Report

Average monthly mobile bill or recharge amount
Mobile phone ownership
No. of Mobile phone handsets used
Method/Mode of accessing internet on mobile
Handset - Brand
Model name/number of the selected brand name
No. of SIM cards used
Service Provider - brand/company name
Whether prepaid or post paid connection
Whether 3G connection available
Value Added Services - Apps, Caller Tune, chat etc.
HH owning landline

DTH Report

TV Connections/ mode of reception
DTH Brand/ Service providers
HD Channels availability
No. of Channels available in the selected DTH Brand
Use of EPG in DTH
VAS used in HH by DTH users
TV Type
TV Screen size
TV set last bought

Brand Linkages

Personal Care

Shampoos
Conditioners
Talcum Powder
Tooth Paste
Hair Dyes / Hair Colourants
Hair Oil / Hair Dressing

Consumer Durables

Television
Refrigerator
Washing Machine
Air Conditioners
Water Purifiers

Transportation vehicles

4 Wheelers
2 Wheelers

Food and Beverage

Biscuits
Chocolates
Processed Cheese
Coffee
Tea
Edible Oil
Cornflakes/Oats/Muesli/other breakfast cereals
Sauce/Ketchup
Honey
Chyawanprash
Milk Powder/Dairy Whitener
Mineral Water
Sugar
Bubble Gums/ Chewing Gums
Salty Snacks
Candies / Toffee / Mints/ Lozenges

Household Care

Agarbatti
Floor Cleaner
Toilet Cleaner
Utensil Cleaner
Fabric Washing (Cakes/ Bars)
Fabric Washing (Powder/Liquids)

Indian Demographics

Household

Reporting Units / Districts
States
Zones
Reporting Towns/Districts
Pop Strata
Urban / Rural
NCCS (New Consumer Classification System)
SCR
House Ownership (Owned/Rented)
House Type
Family Structure
Household Size - Group
Presence of Age-groups
Highest Education
No. of Working Members
CWE/HH - Education
CWE/HH - Gender
CWE/HH - Occupation
CWE/HH - Age

Individual

Gender
Age in Actual
Age Group
Education
Working Status
Occupation
Marital Status
Mother Tongue
Languages Read

Category Linkages

Penetration Level Data

Audio System
Personal Computer / Laptop
Electricity Connection
Ceiling Fan
LPG Stove
Radio
VCR/ DVD Player
Microwave Oven
Landline telephone ownership
Internet broadband connection/Datacard
TV Sets
Four Wheelers
Two Wheelers
Refrigerator
Washing Maching
Air Conditioner
Audio System
Personal Care
Food and Beverages
Food and Beverages
Household Care
Digital Camera
Gaming Console (xbox, playstation, psp, wii, etc.)
Tablet
Personal music/video player (iPod, Sony Walkman)
Shampoos
Conditioners
Tooth Paste
Deodorants / Perfumes / Cologne
Hair Dyes / Hair Colourants
Water Purifiers
Biscuits
Chocolates
Processed Cheese
Coffee
Tea
Edible Oil
Sauce/Ketchup
Honey
Chyawanprash
Milk Powder/Dairy Whitener
Mineral Water
Sugar
Agarbatti
Floor Cleaner
Toilet Cleaner
Utensil Cleaner
Fabric Washing (Cakes/ Bars)
Fabric Washing (Powder/Liquids)
Hair Oil / Hair Dressing

 

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