IRS - Benefits
Indian Readership Survey (IRS) has a wealth of information which provides in-depth research knowledge to media sellers and buyers. IRS is the largest continuous readership research study in the world with an annual sample size of 3.3 lakh respondents (urban+rural) and it is highly beneficial for Advertisers, Agencies, Publishers, Broadcasters and Other Media, Consultants, NGO’s, Educational Institutes, Economists etc.
IRS is a valuable tool that enables cross-media comparison and provides wealth of information on not just media reach but also media habits across Press, TV, Radio, Cinema and Internet. All media plans can be linked to not just Indian Demographics but also to the IRS Brand Linkages or Category Linkages data, provided you have subscribed to these reports.