How is the new IRS different? And what improvements have been made?


  •  Advanced Technology Used which minimises Non-Sampling error
  •  For the first time the entire survey will be conducted by Double Screen CAPI.
  •  All show cards/mastheads will be displayed through the device.
  •  New Sampling Methodology for accessing Up-Market Households
  •  Audio Recording for certain section of the Questionnaire during the interview
  •  Use of Census 2011 for universe projection
  •  Improved quality control with real time workforce tracking  Reduced interview time to 30 minutes
  •  No Manual data processing
  •  With all these features, the survey has tremendous scope of reducing non-sampling errors by imposing strong quality control checks    and thus improves data quality.