How is the new IRS different? And what improvements have been made?
- Advanced Technology Used which minimises Non-Sampling error
- For the first time the entire survey will be conducted by Double Screen CAPI.
- All show cards/mastheads will be displayed through the device.
- New Sampling Methodology for accessing Up-Market Households
- Audio Recording for certain section of the Questionnaire during the interview
- Use of Census 2011 for universe projection
- Improved quality control with real time workforce tracking Reduced interview time to 30 minutes
- No Manual data processing
- With all these features, the survey has tremendous scope of reducing non-sampling errors by imposing strong quality control checks and thus improves data quality.