Committees have been formed for running the business of the Council and the Heads of Committees are responsible for the respective function:
- Finance Committee: To look into the finance and administration matters of the Council
- Marketing Committee:To fairly price all the research and to aid the Secretariat in promoting the use of all MRUC research as media and marketing tool.
- Technical Committee: Under the Board’s instructions, the Technical Committee represented by senior professionals with marketing and media planning expertise, determine the frequency and needs for research through interactive meetings with a cross section of users among media, media agencies and advertisers. The research is hence commissioned by users under the aegis of MRUC.